XONSCALE BLOG

Practical guides on digital advertising.

Frameworks, checklists, and calculation methods we use to run Meta, TikTok, and Google campaigns — written so you can apply them yourself.

15 September 2026

Meta vs TikTok vs Google Ads: When to Use Which

A practical comparison of the three main ad platforms based on buyer intent, product type, and creative requirements.

12 September 2026

A breakdown of digital advertising cost components and how to set a realistic daily budget, with worked examples.

9 September 2026

How to evaluate an online advertising agency before signing anything, including the questions clients rarely ask.

6 September 2026

A working order for lowering cost per result: offer, creative, audience, landing page, and daily data reading.

3 September 2026

How TikTok advertising works from scratch: setting up the ad account, choosing campaign types, and building video creatives worth testing.

1 September 2026

A complete guide to how Meta Ads services work: from offer research and campaign structure to the mistakes that quietly drain budget.